20 Ways to Improve Your Email Marketing Metrics
There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them.
In this guide, you’ll find 20 ways you can improve your email marketing metrics, including:
- Email open rates
- Click-through rates
- Unsubscribe rates
- Complaint rates
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