Today, your WCM plays a paramount role in your organization. It's the central hub of both digital marketing and the customer experience.
While there are many platforms designed to coordinate the multiple facets of an exponentially-growing digital landscape, finding a replacement for your WCM that satisfies both marketing and IT, is a tall order.
While marketing wants to enforce brand consistency, empower localization and expedite content publishing, an IT staff is typically concerned with scalability,
In this eBook, we'll share the 7 essential features where IT and marketing align, and why a Digital Experience Management solution may be the answer. You'll learn: